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Master of Science in Business Administration with a concentration in Business Analytics

The Master of Science in Business Administration with a concentration in Business Analytics (MSBA-BA) is offered by the Pamplin College of Business and supported by the college’s Center for Business Intelligence and Analytics (CBIA) . The program is designed to give students the necessary business knowledge, technical expertise, and professional skills to be effective business analytics practitioners. The program requires the completion of 30 credit hours. Students who have fulfilled the prerequisite requirements (i.e., individuals with basic skills in statistics, computer programming and database management) can normally complete the degree in 10 months.

The MSBA-BA program creates a rich, innovative and multi-disciplinary learning environment by admitting approximately one-half of the students from non-business backgrounds and the other half from business backgrounds. MSBA-BA students learn quantitative modeling techniques for descriptive, predictive, and prescriptive analytics. They will also gain knowledge about how business and industry uses analytics to frame and solve problems in marketing, operations, finance, information technology, human resources and accounting. Admission to the program is competitive and applications for the fall semester cohort will be accepted in January.

Required Core Curriculum

15 Hours - Business Core:
  • ACIS 5104: Fundamentals of Accounting
  • BIT 5724: Managerial Statistics
  • FIN 5024: Principles of Finance
  • MGT 5314: Dynamics of Organizational Behavior
  • MKTG 5104: Marketing Policy and Strategy
Note: Substitutions for business core courses may be made with the approval of the department heads or his/her designee if the students provide transcripts that document completed courses have provided an equivalent proficiency. Students must substitute approved electives to meet the 30 credit hour requirement for the MSBA-BA. Students may petition to substitute other electives not included on the approved list.

15 Hours - Analytics Core and Capstone Project:
  • BIT 5524: Intro to Business Intelligence and Analytics
  • BIT 5534: Applied Business Intelligence and Analytics
  • BIT 5424: Advanced Business Information Visualization for Analytics
  • MGT 5905-5906: Business Analytics Capstone

Approved Electives:
  • ACIS 5504: Information Systems Design and Database Concepts
  • ACIS 5524: Advanced Data Management Systems
  • BIT 5474: Computer-Based Decision Support Systems
  • HTM 5564: Information Technology and Business Analytics for Hospitality and Tourism
  • HTM 5574: Revenue Management for Hospitality Services
  • MKTG 4264: Analytics for Marketing
  • MKTG 5154: Research for Marketing Decisions
  • STAT 5615: Statistics for Research
  • STAT 5616: Statistics for Research


MSBA-BA is supported by the Pamplin College of Business’s Center for Business Intelligence and Analytics. For more information on the Master of Science in Business Administration with a concentration in Business Analytics please contact Linda Oldham, Executive Director of CBIA, at or Adrienne Sable, Project Coordinator, at